UPDATE: Now solved, didn't know there was a wait time before those went on sale also. Thanks all.
[original post: I have scoured the website and can't find this. I really don't want to get in a different line after collecting my stuff from Will Call just to buy one generic.]
You'll need to wait until they go on sale sometime today.
_____________________________________ Alec Usticke, Fans of Gen Con Facebook Group
I'm told generic tickets will go live in about 15 minutes, shortly after 2 pm eastern.
Marian McBrine Event Team Gen Con LLC
Thank you both!
The button to buy them is just below the Find Events button.