How can I partake in the VIG lottery for next year?
In November or December of 2016 you can email [email protected] with your name and the email address that your account is made under. That will enter you into the random drawing to be held in early January of 2017.
Mike Boozer Customer Service & Volunteer Manager Gen Con LLC
You might also be well-advised to have a lot of your friends sign up for accounts as well, and enter the lottery.
Because the chances of obtaining one are slim, so you'll want to maximize your chances by having as many e-mail addresses registered in the lottery as possible.
It isn't transferable but VIGs can get VIG companion passes for their friends (essentially the same thing).
Basically the VIG thing is incredibly difficult to get and there is really no transparency.